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Cleaning - October 23, 2020

Malawi: Entrepreneur capitalises on gap in cleaning products industry – How we made it in Africa

Moses Nyirenda

Imani Investments manufactures cleaning mops, branded as Easy Mop, from its factory in Blantyre, Malawi. The company has been run as a full-time business since 2018. Co-founder Moses Nyirenda (44) answers our questions.

1. Give us your elevator pitch.

Imani Investments started as a part-time business in 2016. We are an innovative eco-inclusive company that manufactures cleaning supplies for Malawi and beyond. We envision consumers using environmentally friendly products as an alternative to unsustainable traditional mops. Our mops have re-usable handles which differentiates us from our competitors. We supply retailers, wholesalers, individuals, hospitals, schools, offices and hotels.

2. How did you finance your start-up?

At first it was through self financing and then in the second year Imani was financed by a grant and a loan from the National Bank of Malawi. The grant came under the Growth Accelerator Programme which is supported by The Royal Norwegian Embassy and UNDP.

Employees busy manufacturing Easy Mops.

3. If you were given $1 million to invest in your company now, where would it go?

Most of it would go into scaling up of our manufacturing operations. We need more equipment and materials to meet the growing demand in the
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